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Campaign

Get Outdoors Georgia

2 MLK Jr Dr., Atlanta, GA
Atlanta, Georgia

This campaign is Statewide.

Georgians’ increasingly sedentary lifestyles and disconnection from nature are resulting in alarming health declines and a diminishing conservation ethic. To reverse these trends, DNR-Parks, Recreation & Historic Sites Division (PRHSD) developed SCORP 2008-2013 which presents a bold call to action targeting recreation providers, public health officials, planners and policy makers to develop outdoor recreation and environmental education programs that directly address these issues.

In response, the DNR-PRHSD developed the Get Outdoors Georgia (GO Georgia) program to promote youth and family-friendly nature-based and health-focused activities throughout the state. Several other state agencies, such as the Department of Human Resources, Department of Education, Department of Community Affairs, Department of Economic Development and University of Georgia Extension, are interested in incorporating GO Georgia in their own efforts.

In order to promote the GO Georgia initiative and encourage people to “go for” a walk, a hike or a day in the park, we have created a marketing campaign around a fun-loving mascot gopher (“go for”). This multi-faceted campaign will be launched in 2008 with the introduction of our Georgia State Parks GOpher mascot and a full year of exciting statewide promotional and recreational activities will follow.

GO Georgia GOpher provides exciting opportunities for corporate and philanthropic support, merchandizing and revenue generation, special events, and even a nationwide GOpher pursuit (geo-cache) activity.

http://www.GeorgiaStateParks.org

Contact Information For This Listing

(JavaScript must be enabled to view this email address), Marketing & Communication Manager, Georgia State Parks & hisotric Sites

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"If you go with long-term significance, my pick for the top story of not only 2009 but also of the 21st Century is the pandemic of Nature Deficit Disorder, a term so aptly coined by Richard Louv in his best-selling outdoor book, Last Child in the Woods...."
— Bill Schneider, NewWest.Net
“Concerns about long-term consequences—affecting emotional well-being, physical health, learning abilities, environmental consciousness—have spawned a national movement to ‘leave no child inside.’ In recent months, it has been the focus of Capitol Hill hearings, state legislative action, grassroots projects, a U.S. Forest Service initiative to get more children into the woods and a national effort to promote a ‘green hour’ in each day.”
— Washington Post, June 2007
“The movement to reconnect children to the natural world has arisen quickly, spontaneously, and across the usual social, political, and economic dividing lines.”
— Orion magazine, March/April 2007

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Nature Rocks Nature Rocks

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CLUBES DE NATURALEZA PARA FAMILIAS: ¡Hágalo Usted Mismo! ¡Hágalo Ahora! Descarger la Caja de Herramientas [>]

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C&NN Publications

As part of our ongoing efforts to build the movement, the Children & Nature Network has published these new resources for leaders, organizers, and participants at the local, national, and international levels:
Children and Nature 2009: A Report on the Movement to Reconnect Children to the Natural World
[>] Download PDF [1.1MB]
C&NN Community Action Guide: Building the Children & Nature Movement from the Ground Up
[>] Download PDF [1.4MB]

[+] The American Camp Association's children and nature resource for families.